Rabbits Foot

A fun exercise visualizing a family of apps targeting different demographics. Much like auto manufactures have different automobiles for different types of people -you can choose which app fits your needs and lifestyle. The name Rabbits Foot is play on the old good luck charm that was always kept in your pocket -much like a mobile app. *Left to right -kids, teenager, millennial, ADA, family, mature

Role: Art Director, Conceptual artist, 2D/3D designer

Tools: Cinema 4d, After Effects

Time: 5 days start to finish

Date: 2018

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Developing design with written and visual storytelling

Using vehicle brand family and fonts to categorization and visualizing personalities. Each vehicle fulfills the needs of the consumer visually and functionally. A family will want to buy something that functionally meets their needs and is visually more friendly over something that is only functionally cool or interesting.

Creating stories and mood-boards to understand and visualize our target audience. Short write-up of a small window into their daily lives and interests to begin to humanize and paint a 3d picture of our target demographics. Further developing our humans by gathering matching imagery to create personality mood-board that will be used to guide the design of the app.